Promiscuous Customers:Invisible Brands: Delivering Value in Digital MarketsISBN: 978-1-84112-159-8
Paperback
280 pages
December 2001, Capstone
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"For a readable, thought-provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read." (European Centre for Customer Strategies, 21 February 2002)