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Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets

ISBN: 978-1-84112-159-8
Paperback
280 pages
December 2001, Capstone
List Price: US $29.95
Government Price: US $15.27
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Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets (1841121592) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

"For a readable, thought-provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read." (European Centre for Customer Strategies, 21 February 2002)

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