The Vibe: The Marketing Handbook for Every Product, Service and IndustryISBN: 978-1-74216-973-6
Paperback
168 pages
June 2010
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About the author ix
Acknowledgements xi
Introduction xiii
1 Start at the beginning 1
2 Raise the roof on your brand 37
3 The changing face of branding 57
4 The eight cylinders of marketing 95
5 Think differently 117
6 Final thoughts 127
Further reading 139
Index 141