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The Vibe: The Marketing Handbook for Every Product, Service and Industry

ISBN: 978-1-74216-973-6
Paperback
168 pages
June 2010
List Price: US $38.00
Government Price: US $19.38
Enter Quantity:   Buy
The Vibe: The Marketing Handbook for Every Product, Service and Industry (1742169732) cover image

About the author ix

Acknowledgements xi

Introduction xiii

1 Start at the beginning 1

2 Raise the roof on your brand 37

3 The changing face of branding 57

4 The eight cylinders of marketing 95

5 Think differently 117

6 Final thoughts 127

Further reading 139

Index 141

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