Textbook
Festival and Special Event Management, 5th EditionISBN: 978-1-74216-461-8
Paperback
608 pages
November 2010, ©2010
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Festival and Special Event Management, 5th
edition continues the comprehensive overview of the theory
and procedures associated with festivals and special events
established in previous editions. The new edition of this
market-leading text introduces developments and professional tools,
and considers the globalisation and subsequent internationalisation
of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.