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Textbook

Festival and Special Event Management, 5th Edition

Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
ISBN: 978-1-74216-461-8
Paperback
608 pages
November 2010, ©2010
List Price: US $128.95
Government Price: US $82.52
Enter Quantity:   Buy
Festival and Special Event Management, 5th Edition (1742164617) cover image

  • 75% new and updated Event Profiles
  • 90% new Case Studies
  • Expanded coverage of event sponsorship and its role in event creation, sustainability, and environmental planning
  • Expanded coverage of risk management to include political and terrorist risks and OH&S
  • Statistics and examples have been updated
  • Trends and Issues have been integrated throughout
  • End-of-chapter questions have been revised and updated with new questions to reflect new content.

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