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Textbook
Festival and Special Event Management, 5th EditionISBN: 978-1-74216-461-8
Paperback
608 pages
November 2010, ©2010
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Acknowledgements.
Examples at a glance.
PART 1: EVENT CONTEXT.
Chapter 1 An overview of the event field.
Chapter 2 Perspectives on events.
Chapter 3 Event impacts and legacies.
PART 2 PLANNING.
Chapter 4 The strategic planning function.
Chapter 5 Conceptualising the event.
Chapter 6 Project management for events.
Chapter 7 Financial management and events.
Chapter 8 Human resource management and events.
Chapter 9 Marketing planning for events.
Chapter 10 Promotion: integrated marketing communication for events.
Chapter 11 Sponsorship of special events.
Chapter 12 Sustainable event management.
Chapter 13 Event tourism planning.
PART 3 EVENT OPERATIONS AND EVALUATION.
Chapter 14 Staging events.
Chapter 15 Logistics.
Chapter 16 Event evaluation and research.
PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION.
Chapter 17 Legal issues of event management.
Chapter 18 Risk management.
Index.
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