Global MarketingISBN: 978-1-55786-829-9
Paperback
620 pages
December 1995
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"... Professor Lamont is to be commended not only for presenting an
excellent analysis of current international marketing strategies,
but for proposing and applying a comprehensive framework that will
serve readers well in coping with the complex issues facing
international markets." Philip Kotler, Kellogg Graduate School
of Management, Northwest University
"... I would adopt this text. It has excellent structure, it is rigorous, current, well-written and gets to the point of what information means more so than most (if not all) texts on the market today." Van Wood, Virginia Commonwealth University