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Global Marketing

ISBN: 978-1-55786-829-9
Paperback
620 pages
December 1995
List Price: US $45.00
Government Price: US $33.15
Enter Quantity:   Buy
Global Marketing (1557868298) cover image

"... Professor Lamont is to be commended not only for presenting an excellent analysis of current international marketing strategies, but for proposing and applying a comprehensive framework that will serve readers well in coping with the complex issues facing international markets." Philip Kotler, Kellogg Graduate School of Management, Northwest University

"... I would adopt this text. It has excellent structure, it is rigorous, current, well-written and gets to the point of what information means more so than most (if not all) texts on the market today." Van Wood, Virginia Commonwealth University

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