Global MarketingISBN: 978-1-55786-829-9
Paperback
620 pages
January 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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* Highly innovative framework in each chapter: competitive,
environmental, marketing.
* Analytical approach based on experience.
* Truly global: looks at key regions such as Mexico, China, Japan and Europe.
* Key global industries such as telecommunications integrated into region and scan.
* Coverage of important cultural issues.
* 15 chapters makes the book flexible and easy to use.
* Superior discussion of the global environment.
* Analytical approach based on experience.
* Truly global: looks at key regions such as Mexico, China, Japan and Europe.
* Key global industries such as telecommunications integrated into region and scan.
* Coverage of important cultural issues.
* 15 chapters makes the book flexible and easy to use.
* Superior discussion of the global environment.
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