Know Your Customer: New Approaches to Understanding Customer Value and SatisfactionISBN: 978-1-55786-553-3
Paperback
360 pages
June 1996
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Dr. Woodruff is Distinguished Professor of Marketing at the
University of Tennessee. He has published four books and over 40
articles on such topics as marketing management, market opportunity
analyses, customer value and satisfaction, and consumer behaviour.
Dr. Woodruff has worked with more than 20 organizations to help
them with marketing planning, market analysis, and customer value
and satisfaction measurement activities. He is also a speaker in
management development programs.
Dr. Gardials research interests are in the areas of customer value and satisfaction, situational influences in the buying and choice process, information processing, and consumer/salesperson interactions. She is an instructor in the executive training institutes conducted through the Management Development Center at the University of Tennessee, Knoxville. She has published articles from her research in journals such as the Journal of Consumer Research, Journal of Advertising, Marketing Letters, and the Journal of Satisfaction, Dissatisfaction and Complaining Behaviour.