Know Your Customer: New Approaches to Understanding Customer Value and SatisfactionISBN: 978-1-55786-553-3
Paperback
360 pages
June 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination.
- Discusses predictions of future changes in customer value and satisfaction.
- Explores actual company experiences which illustrate measurement techniques.
- Every step of customer value determination is discussed in depth.
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