Advanced Marketing ResearchISBN: 978-1-55786-549-6
Paperback
428 pages
July 1994
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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1. Advanced Topics in Structural Equation Models: Richard P.
Bagozzi and Youjae yi.
2. Partial Least Squares: Claes Fornell.
3. Multidimensional Scaling: Wayne De Sarbo.
4. Cluster Analyses: Phipps Arabie.
5. Correspondence Analysis: Donna Hoffman.
6. Cojoint Analysis: Jordan Louviere.
7. Multivariate Analysis of Qualitative Data: Jay Magidson and David Rindskopf.
8. Chi-Square Interaction Detection: Hay Magidson.
9. Latent Class Analysis: William Dillan.
10. Research Utilization: Gerald Zaltman.
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