Customer Responsive Management: The Flexible AdvantageISBN: 978-1-55786-505-2
Paperback
286 pages
December 1996
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* Illustrates how to become more responsive to th needs of
individual customers
* Integrates theory from many different disciplines including - management - marketing - informationn systems - economics - law - logistics
* Contains numerous examples
* Integrates theory from many different disciplines including - management - marketing - informationn systems - economics - law - logistics
* Contains numerous examples
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