Textbook
Persuasive Messages: The Process of InfluenceISBN: 978-1-4051-5821-3
Paperback
288 pages
January 2008, ©2008, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
Other Available Formats: Hardcover
|
“Persuasive Messages displays a mature judgment about
how to teach and learn persuasion. The product of two very
experienced scholar/instructors, the book commits to a base theory
– the Elaboration Likelihood Model – and shows how it
informs both practice and reflection on other leading theories.
This book is very well adapted to an introductory course with a
practical component.”
Dale Hample, Western Illinois University
Dale Hample, Western Illinois University
“The blending of classical rhetoric and contemporary
persuasion theory and meta-analysis results as applied to everyday
practice represents an exciting and remarkable achievement.
Understandable and comprehensive, the Benoits begin the next
generation of textbooks.”
Mike Allen, UW-Milwaukee“This clearly written book
[does] a particularly good job of combining theory and application.
References [are] comprehensive, … and the material well
presented and accessible. Recommended.”
Choice<!--end-->