Textbook

Persuasive Messages: The Process of Influence

ISBN: 978-1-4051-5821-3

Paperback

288 pages

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Government Price:	US $50.52
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Persuasive Messages: The Process of Influence (1405158212) cover image

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Other Available Formats: Hardcover

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A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
Offers practical advice on refining purpose, understanding audience, and designing a persuasive message - core topics across a range of disciplines
Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
Lecturer resources available at www.blackwellpublishing.com/benoit