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Media Economics: Understanding Markets, Industries and Concepts, 2nd Edition

ISBN: 978-0-8138-2124-5
Paperback
240 pages
March 2002, Wiley-Blackwell
List Price: US $69.95
Government Price: US $50.52
Enter Quantity:   Buy
Media Economics: Understanding Markets, Industries and Concepts, 2nd Edition (081382124X) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

The economic principles of print, film, and recording media

Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

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