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Media Economics: Understanding Markets, Industries and Concepts, 2nd Edition

Alan B. Albarran
ISBN: 978-0-8138-2124-5
Paperback
240 pages
March 2002, Wiley-Blackwell
List Price: US $69.95
Government Price: US $50.52
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Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

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