Media Economics: Understanding Markets, Industries and Concepts, 2nd Edition

I. Introduction

1. Why Study Media Economics? 3

II. Principles of Media Economics

2. Economic Concepts 13

3. Understanding the Market 26

4. Evaluating Media Markets 42

III. The Broadcast, Cable and Satellite Television and Internet Industries

5. The Radio Industry 59

6. The Television Industry 72

7. The Cable and Satellite Television Industries 86

8. The Internet Industry 102

IV. The Motion Picture and Recording Industries

9. The Motion Picture Industry 119

10. The Recording Industry 132

V. The Print Industries

11. The Newspaper Industry 147

12. The Magazine Industry 161

13. The Book Industry 172

VI. Media Economics Research

14. Issues in Media Economics Research 187

VII. Supplements

Appendix A Reference Sources for Media Economics Research 197

Appendix B Commonly Used Financial Ratios 207

Glossary of Key Terms 209

Index 217