Accelerating New Food Product Design and Development

Contributors ix

Preface xv

Chapter 1. Introduction 1

Part I. Understanding Product Development in Today's Food Industry

Chapter 2. How Did the Food Industry Get (from There) to Here? 7
Diane Toops

Chapter 3. Developing Partnerships: Using Outside Resources for Product Development 27
Kathleen N. Feicht

Chapter 4. Building Superior R&D Organizations 41
Elizabeth Topp (Inspir ed by presentation by Paula Manoski)

Chapter 5. A Supplier Perspective: Superior Services and Products Help Change Happen 55
Victoria de la Huerga and Elizabeth Topp

Chapter 6. One Company's Perspective on Innovation—Starbucks Coffee 73
Lawrence Wu, Jr.

Part II. Accelerating Food Product Design and Development

Chapter 7. Brands: A Discussion on the Difference Between Creating Good Brands and Meaningful Brands 87
Johannes Hartmann

Chapter 8. Market Forces: The Push-Pull of Marketing and Advertising in the New Product Business 103
Jeffrey Ew ald and Howard R. Moskowitz

Chapter 9. Applying Processes That Accelerate New Product Development 123
Hollis Ashman

Chapter 10. Five Years Later—Looking at How the University Prepares Someone for a Career in Food Science 133
Carol McCall, Chow Ming Lee, and Soo-Y eun Lee

Chapter 11. Speed Bump or Opportunity: Innovative Packaging and Its Impact on Accelerated Product Development Time 149
Pamela Eitmant, Clint Haynes, and Steve DeHoff

Chapter 12. Making Lemon Bars Out of Lemons: Using the Power of Teamwork to Transform Concepts to Reality 171
Mary K. Wagner and Leslie J. Herzog

Part III. Optimizing Food Product Design and Development

Chapter 13. Identifying Critical Steps in the New Product Development Process 183
Yao-Wen Huang

Chapter 14. Statistical Design: Experimental Units and Proper Designs 195
T. Kassel and J. C. Huang

Chapter 15. Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage 225
Howard R. Moskowitz and Andrea Maier

Chapter 16. Applications of Discriminant and Logistic Regression Analysis for Consumer Acceptance and Consumer-Oriented Product Optimization Study 271
Witoon Prinyawiwatkul and Penkwan Chompreeda

Chapter 17. Response Surface Methodology and Consumer-Driven Product Optimization 297
Howard R. Moskowitz and Andrea Maier

Chapter 18. Accelerating and Optimizing New Food Product Design and Development—Status and State of the Industry: Do You Rent or Buy? 351
Jacqueline H. Beckley, M. Michele Foley, Elizabeth J. Topp, J. C. Huang, and Witoon Prinyawiwatkul

Index 361