Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

1 Send Them Home
(Or, Why Walk Away From $60 Million?)

2 The Epiphany Ride
(The Early Years of Clif Bar).

3 A Drifting Boat
(Getting Clif Back on Course).

4 White Road / Red Road
(A Philosophy for Life and Business).

5 Tales From the Road
(Nine Lessons and a Love Story).

6 Solo Climbing
(Maintaining Control for the Long Haul).

7 Sustaining Our Living Company
(Five Aspirations Business Model).

8 Moments of Magic
(The Jazz of Business).

Epilogue.

Appendix.

Resources.

Acknowledgments.

Index.

About the Authors.