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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative

ISBN: 978-0-7879-8789-3
Hardcover
304 pages
October 2007, Jossey-Bass
List Price: US $27.95
Government Price: US $15.30
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The Secret Language of Leadership: How Leaders Inspire Action Through Narrative (0787987891) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
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