Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.ISBN: 978-0-7879-8671-1
Paperback
368 pages
August 2012, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Gary Erickson is the founder and owner of Clif Bar Inc., a
company that made the Inc. 500—Inc. magazine’s
list of the fastestgrowing privately held companies four years
running. Clif Bar Inc. remains one of the nation’s
fastest-growing private companies. He has been featured in
People magazine, Inc. magazine, Health, Fortune
Small Business, the San Francisco Chronicle, Reader’s
Digest, and in numerous other publications. Erickson is a
frequent speaker in a wide variety of venues and has won numerous
awards. He brings his background as a competitive cyclist, jazz
musician, world traveler, gourmet cook, mountain climber,
wilderness guide, and father to Raising the Bar. Gary
Erickson lives in northern California with his wife, children,
horses, dogs, and bikes.
Lois Ann Lorentzen is professor of social ethics at the
University of San Francisco. She serves on the board of the Leo T.
McCarthy Center for Public Service and the Common Good, the Center
for Latino Studies in the Americas, and the Religion and
Immigration Project. She has seven books to her credit, contributes
frequently to magazines and journals, and has won numerous academic
awards.
Erickson and Lorentzen first met while working for Sierra Treks, a
wilderness organization. Over the course of their twenty-fiveyear
friendship they have climbed mountains together, bicycled, skied,
winter-camped, and talked about the dreams and values that define
Clif Bar Inc. and Raising the Bar.