The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor RelationshipsISBN: 978-0-7879-8314-7
Paperback
180 pages
April 2006, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction vii
All You Really Need to Know About Donor Relationship Development
Chapter One Playing Smart and Preparing for Action 1
The Trouble with Fundraising; Plus 15 Things I’d Do If I Were the New Head of Donor Development
Chapter Two Right from the Start 35
10 Concepts That Will Ensure Your Thinking is Sound
Chapter Three Keep Revisiting the Basics 61
19 Gold Nuggets: The Solid Foundations of Fundraising
Chapter Four Getting Your Messages Spot On: Appreciated, Understood, and Remembered 83
14 Keys to Communications That Reach In and Grab Audiences
Chapter Five What’s Essential? 109
12 Important Things to Think of When Relating to Your Donors
Chapter Six What Underpins It All? 127
6 Vital Characteristics of the Effective Relationship Fundraiser
Chapter Seven What’s Next? 135
13 Things That Will Be Coming Your Way
Acknowledgments 159
When It Comes to Saying Thank You, This Book Practices What It Preaches
About the Author 163
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