The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor RelationshipsISBN: 978-0-7879-8314-7
Paperback
180 pages
April 2006, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
"Ken Burnett knows what donors want and how fundraisers can provide
it. The Zen of Fundraising illustrates simple yet
hard-earned lessons through which fundraisers can engage their
donors as real partners, raising more money than ever. But to
succeed, fundraisers need to aspire to greater levels of
communication and donor engagement. This book shows us how"
—Chuck Longfield, founder and CEO, Target Software Inc, Cambridge, Massachusetts
—Chuck Longfield, founder and CEO, Target Software Inc, Cambridge, Massachusetts
"The refreshingly brief principles provide inspiration and
learning to anyone striving for exceptional fundraising
practice."
—Nicci Dent, director of fundraising, Médecins Sans
Frontières/Doctors Without Borders, Sydney, Australia
"A gentle blend of humour, personal experiences and practical
examples (but underpinned by pure steel), this book makes the most
compelling case yet for thinking seriously about donor
relationships."
—Adrian Sargeant, professor of nonprofit marketing and
fundraising, Bristol Business School, UK, Adjunct Professor of
Philanthropy, Indiana University Center on Philanthropy