Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your BusinessISBN: 978-0-7879-8309-3
Hardcover
208 pages
February 2006, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Preface.
1. Strong Brand, Strong Reputation.
2. Measuring Brand and Reputation.
3. The BalancedBrand System.
Part One: Assessment of Organization and Stakeholder Values.
4. Brand Assessment.
5. Stakeholder Assessment.
6. Stakeholder Return on Investment.
Part Two: Alignment of Organization and Stakeholder Values.
7. Balanced Culture.
8. Balanced Conversation.
9. Creating and Maintaining Balance.
Notes.
Glossary.
Acknowledgments.
About the Authors.
Index.
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