Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business

"Trusted long-term relationships come to pass only through aligned principles and values, not short-term gimmicks and strategies.  This engaging book, Balanced Brand, focuses on bringing the person to the brand, not the brand to the person."
--Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8^th Habit: From Effectiveness to Greatness 

"Brands are experiences, delivered by multiple stakeholders across the entire organization. Balanced Brand outlines a clear, concise, useful, and usable method to re-think your entire range of branding activities.  If you want your brand to succeed in the years ahead, you'll need the insights you'll find in Balanced Brand."
--Don Schultz, president, Agora, Inc., and professor emeritus-in-service, Northwestern University

"John Foley has written a remarkably comprehensive and cogent analysis of branding, and his commonsense approach has equal application to the public and private sectors.  His BalancedBrand System requires that executives seek to align their stated values with their actual operating values, that they assess the values of their stakeholders and seek to harmonize them with the institutional values, and that there be authentic brand-building conversations. Foley demands authenticity, honesty, and discipline.  But the rewards in terms of trust, branding, and reputation are immense."
--Mark G. Yudof, chancellor, The University of Texas System