Made Possible By: Succeeding with SponsorshipISBN: 978-0-7879-6502-0
Paperback
160 pages
November 2003, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Exhibits and Worksheets.
Preface.
The Author.
PART 1: UNDERSTANDING SPONSORSHIP.
1. Making the Transition to Sponsorship.
2. Preparing for Sponsorship.
3. Structuring Your Offer.
PART 2: ENGAGING WITH SPONSORS.
4. Drafting the Proposal.
5. Gaining Access to Sponsors.
6. Selling, Negotiating, and Closing the Deal.
7. Understanding Sponsorship’s Legal and Tax Concerns.
8. Delivering the Deal and Communicating the Results.
Glossary.
References.
Index.