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Innovation: Driving Product, Process, and Market Change

ISBN: 978-0-7879-6213-5
Paperback
368 pages
April 2002, Jossey-Bass
List Price: US $24.95
Government Price: US $12.72
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Innovation: Driving Product, Process, and Market Change (0787962139) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

"We have found that the ideas contained in Innovation help us enormously to develop strategies and tactics to achieve innovation and change. Authors such as James Utterback, Brian Quinn, and Edward Roberts are feeding us the concepts and tools that we translate into our next generation product and business development approaches."
--Ray Stata, founder and chairman, Analog Devices Inc.

"A finely tuned collection of significant articles on innovation by one of its foremost students. Must reading for all managers of research and technology."
--Michael F. Wolff, editor, Research-Technology Management

"Ed Roberts's wonderful compilation of articles shows you why
successful innovation requires both teamwork and vision and how to pull off this seemingly impossible combination in both large and small organizations."
--Ray Kurzweil, winner of the National Medal of Technology, CEO of KurzweilAI.net, and author of The Age of Spiritual Machines

"With new products and processes, economic growth can go on forever. Innovation lies at the heart of our economic success. No one understands the complex forces that underlie the innovation process better than Ed Roberts, and he has assembled in this book a wonderful array of those insights. Managerial leaders and academics alike will benefit from this set of unique readings."
--Lester Thurow, Lemelson Professor of Management and Economics and
former dean, MIT Sloan School of Management

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