Breakthrough Business Negotiation: A Toolbox for ManagersISBN: 978-0-7879-6012-4
Hardcover
320 pages
May 2002, Jossey-Bass
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--John F. Eckert, founder and managing partner, McLean WatsonCapital Inc., and president, Canadian Venture Capital Association
"The best negotiators often seem to be guided by instinct, butMichael Watkins reveals powerful principles that can increaseanyone's effectiveness in negotiation. He lays out a clearframework for conducting complex negotiations so you can ask theright questions and focus on the right issues. He then demonstrateshow the framework applies to a variety of real-world dynamicsituations. I highly recommend this book."
--Steven Cohen, partner and specialist in mergers andacquisitions, Wachtell, Lipton, Rosen & Katz
"Breakthrough Business Negotiation deserves a spot on everynegotiator's bookshelf. Watkins has written a comprehensive guidethat makes the daunting task of negotiation approachable foreveryone. It is a rare gem that brings academic rigor to the realworld. Even the most experienced negotiator will find much that isfresh and enjoyable here."
--Rob Aiello, managing director, Updata Capital "As a venture capitalist, I negotiate every day. Michael Watkins's book is the first I have found that truly grapples with the complications of real-world negotiations. I am struck by how often its tools and techniques apply to my past and current experiences in negotiation. This book is a powerful tool for anybody who wants to take control and come out on top. I wish I had read it twenty years ago."
--John F. Eckert, founder and managing partner, McLean Watson Capital Inc., and president, Canadian Venture Capital Association
"The best negotiators often seem to be guided by instinct, but
Michael Watkins reveals powerful principles that can increase
anyone's effectiveness in negotiation. He lays out a clear
framework for conducting complex negotiations so you can ask the
right questions and focus on the right issues. He then demonstrates
how the framework applies to a variety of real-world dynamic
situations. I highly recommend this book."
--Steven Cohen, partner and specialist in mergers and
acquisitions, Wachtell, Lipton, Rosen & Katz
"Breakthrough Business Negotiation deserves a spot on every
negotiator's bookshelf. Watkins has written a comprehensive guide
that makes the daunting task of negotiation approachable for
everyone. It is a rare gem that brings academic rigor to the real
world. Even the most experienced negotiator will find much that is
fresh and enjoyable here."
--Rob Aiello, managing director, Updata Capital