Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Figure, Tables, and Exercises.

Acknowledgments.

About the Authors.

Introduction: Before You Take Your First Step.

Step One: Assess Your Organization's Current Fundraising Efforts.

Step Two: Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff.

Step Three: Assemble the Team to Select the Best Fundraising Strategy.

Step Four: Weigh the Costs and Benefits of the Five Strategies for Fundraising Success.

Step Five: Choose the Fundraising Strategy That's Right for Your Organization's Mission.

Step Six: Set Fundraising Goals That Support Your Fundraising Strategy.

Step Seven: Turn Fundraising Goals into Achievable Objectives.

Step Eight: Choose the Right Tactics for Your Fundraising Strategy and Goals.

Step Nine: Create a Master Calendar and Keep on Track.

Step Ten: Measure Your Organization's Progress.

Glossary of Key Terms.

How to Use the CD-ROM.