Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Stephen Hitchcock is president of Mal Warwick & Associates, Inc. His columns appear regularly in Contributions, and he is a columnist and contributing editor for the newsletter Successful Direct Mail and Telephone Fundraising. Hitchcock is the coauthor of The Hands-On Guide to Fundraising Strategy and Evaluation.