Customer.Community: Unleashing the Power of Your Customer Base

"EBay-like peer-to-peer marketplace dramatically increase the exchange off value between a business and its customers. Customer.Community shows how any company can leverage this dynamic to drive loyalty and profitability."
--Beerud Sheth, Co-Founder and GM of ELance

"The term "Virtual Community" carries so much baggage that many people forget that community, at its essence, is simply people interacting with other people. Underscoring some basic principles of community building, Banks and Daus show how paying attention to the interaction between your customers can affect the bottom line."
--Cynthia Typaldos, cofounder of GolfWeb, founder of RealCommunities, and president, Typaldos Associates

"Customer.Community is a great look at how online Community really works. I tell people that if you want to save the world, well, you don't get to do that, but improving customer service really helps. This book brings you far in that direction."
--Craig Newmark, Founder, Craigslist

"The concepts in Customer.Community present a way to understand what customers really need and want. The very existence of public discourse in commerce creates a discipline that results in happier customers."
--Scott Cook, cofounder, Intuit

"Companies who have focused on he individual customer in the past must also now focus on the collective-the customer-community-to be successful."
--Michael Lowenstein, coauthor, Customer Winback