Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Increase Customer LoyaltyISBN: 978-0-7879-0857-7
Hardcover
306 pages
February 1997, Jossey-Bass
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1. The Six Best Practices
2. Manage for Change
3. Listen to Customers
4. Focus on Process
5. Use Teams
6. Practice an Open Organization Culture
7. Apply Technology
8. Making it Happen
9. Conclusion
2. Manage for Change
3. Listen to Customers
4. Focus on Process
5. Use Teams
6. Practice an Open Organization Culture
7. Apply Technology
8. Making it Happen
9. Conclusion