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Communicating for Change

ISBN: 978-0-7879-0199-8
Paperback
176 pages
April 1996, Jossey-Bass
List Price: US $58.00
Government Price: US $37.11
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Communicating for Change (0787901997) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Turning All Eyes Outward: The Customer as the Cause of Change.

Enabling People to Connect with Change.

The Pitfalls of Reactive Communication.

Market-Based Strategic Communication.

Aligning Individual Effort with Organizational Goals.

Telling and Retelling: The Leader's Communication Role.

Challenges to Effective Strategic Communication.

The Importance of Trust.
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