The Credible Company: Communicating with a Skeptical WorkforceISBN: 978-0-470-27474-3
Hardcover
192 pages
October 2008, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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In The Credible Company, communication expert Roger D?Aprix
provides a logical and tested strategy to inform skeptical
employees in a time of turbulent change. With information being the
lifeblood of today?s intellectual-capital assembly line, D?Aprix
explains, the internal communication task has taken on an
unprecedented importance. Drawing on his experience as a corporate
communication executive and consultant, the author offers a
practical prescription for effective communication: INFORMS (as in
a communication strategy that informs). Based on the principles of
Information, Needs on the Job, Face-to-Face Communication,
Openness, Research, Marketplace, and Strategy, INFORMS provides a
winning formula for those with the insight and motivation to work
for greater credibility within companies and other institutional
organizations. Throughout the book, D?Aprix provides numerous
illustrative examples from his rich consulting experience as
lessons in what to do and what not to do in communicating with the
workforce.