Cases in Retailing: Operational Perspectives

Foreword.

Preface.

The Cases.

Acknowledgements.

Part I: Marketing and Merchandising Management:.

1. Effective In-Store Promotion at Safeway: Melanie Chetwood (Manchester Metropolitan University).

2. Store Layout and Merchandising in Fashion Retailing: Malcolm Kikcup and Linda Moirano (Loughborough University Business School and Bournemouth University).

3. Store Merchandising in an Area of Urban Regeneratio: The Safeway Store at Crewe: Maureen Whitehead (Manchester Metropolitan University).

4. The Operational Implications of Locational Decision Making: A Case Study of the Belfast Co-operative: J. Pal (Manchester Metropolitan University).

5. Developing Customer Loyalty: The Saver Card Experience: Mohammed Rafiq (Loughborough University Business School).

Part II: Buyer/Supplier Relationships and Logistics:.

6. The Development of Petrol Retailing at Tesco: Mike Pretious (University of Abertay).

7. Scottish Co-op's Meat Purchasing and Supply: Transferring Responsibility for Leakage and Improving Profits: Keith Laity (Manchester Metropolitan University).

8. Warehouse Management Systems at Tesco: John Davison (IBM (UK) Ltd).

9. Managing Stock Management III in Safeway Stores: John Davison (IBM (K) Ltd).

10. Retail Logistics: The Case of Tesco Stores: J. Fernie and L. Sparks (both University of Stirling).

Part III: Operations and Customer Service: .

11. Health Care Provision at Boots the Chemist: Stuart West (Oxford Brookes University Business School).

12. Post Office Counters: Gary Davies (Manchester Business School).

13. Developing a Security Strategy at Metro '99: Joshua Bamfield (Nene College of Higher Education).

14. Electronic Customer Counting and Tracking Systems in Fashion Retailing: Malcolm Kirkup and Tim Denison (Loughborough University Business School and Cranfield School of Management).

15. Managing a Store Relocation Project: Marks and Spencer in Kendal: Malcolm Kirkup (Loughborough University Business School).

Part IV: Human Resource Management:.

16. CORTCO: Management Competencies for Graduate Recruits to the Retail Industry: Diane Preston (Loughborough University Business School).

17. A Tale of Two Store Managers: Performance Measurement at J. Sainsbury.

18. The PR Side of Recruitment and Selection: Diane Preston (Loughborough University Business School).

Index.