Designing Interactive Strategy: From Value Chain to Value Constellation

THE HISTORICAL AND TECHNOLOGICAL DRIVING FORCES SHAPING BUSINESS TODAY.
Competitive Dominance in the World of Business.
Economies versus Sectors.
The Microprocessor.
VALUE CONSTELLATIONS.
SECTION A: CO-PRODUCTION.
What Is a Product?
Density of Offerings and Value Creation.
Examples of Co-Production.
The Customer's Customer.
What is a Business?
Shifting Activities Among Actors: Reconfiguration.
Innovative Co-Production Relationships.
.SECTION B: OFFERINGS AND VALUE-CREATION LOGICS.
The Micro Level--A First Look at Its Architecture.
From Value Chain to Value Constellation.
The Offering as Code Carrier.
Leverage.
Value-Creation Logics.
Inherent Dimensions of Offerings.
SECTION C: RECONFIGURATION.
What is Reconfiguration?
Why Reconfigure?
Examples of Reconfiguration.
The Need for Continuous Improvement: Reconfiguring as a Process.
ILLUSTRATIVE CASES.
Introduction.
Example 1: IKEA and the 'What'.
Example 2: Ryder System and the Reconfiguration of the Truck Leasing Industry and The 'What'.
Example 3: Danish Pharmacists and their National Association and the 'How'.
Example 4: The Compagnie Générale des Eaux and the Suez Lyonnaise des Eaux: the Why'.
References.
Glossary.
Index.