Reframing Business: When the Map Changes the LandscapeISBN: 978-0-471-48557-5
Hardcover
352 pages
July 2001
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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In 1983 Richard Normann published the world's first book presenting
an integrated framework on the management of service producing
companies. Now he provides a new approach to strategy: an original
way to think about organisations and create a different future. In
this demanding but rewarding book he shows that providing
organisations are prepared to rethink the way they do business they
can occupy the competitive high ground of the future. To do this
they must transform concepts and frameworks into action.
* Provides new business models.
* Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".
* Provides new business models.
* Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".