|
Textbook
Quantitative Analysis in Marketing ManagementISBN: 978-0-471-96430-8
Paperback
342 pages
May 2000, ©1998
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.
Data Collection and Sampling.
Further Statistical Techniques.
Demand Analysis.
Forecasting.
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
Financial Techniques.
Budgeting and Control.
Decision Techniques.
Operations Management.
FUTURE TRENDS AND CONCLUSION.
Future Trends.
Conclusion.
Appendices.
Index.
Related Titles
Marketing Management
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
