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Textbook
Quantitative Analysis in Marketing ManagementISBN: 978-0-471-96430-8
Paperback
342 pages
May 2000, ©1998
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.
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