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Textbook

Understanding Marketing: A European Casebook

Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
ISBN: 978-0-471-86093-8
Paperback
260 pages
April 2000, ©2000
List Price: US $55.95
Government Price: US $37.72
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Supplementary websiteContains case teaching notes for all case studies in the text, apart from Case 2. Also includes PowerPoint Slides to accompany cases 8, 18 and 20.

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