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Textbook
Understanding Marketing: A European CasebookISBN: 978-0-471-86093-8
Paperback
260 pages
April 2000, ©2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The Editors Celia Phillips is Senior Tutor at the Interdisciplinary Institute of Management at the London School of Economics Ad Pruyn is a member of the Marketing Faculty at the Rotterdam School of Management, Erasmus University, Rotterdam Marie-Paule Kestemont is Professor of Marketing at the University of Louvain
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