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The Blueprint For Franchising A Business

ISBN: 978-0-471-85617-7
Hardcover
256 pages
January 1991
List Price: US $45.00
Government Price: US $22.95
Enter Quantity:   Buy
The Blueprint For Franchising A Business (0471856177) cover image

Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.

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