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The Blueprint For Franchising A Business

ISBN: 978-0-471-85617-7
Hardcover
256 pages
January 1991
List Price: US $45.00
Government Price: US $22.95
Enter Quantity:   Buy
The Blueprint For Franchising A Business (0471856177) cover image

Franchising in Today's Economy.

The Rise of a Marketing System.

Evaluating Yourself as a Franchisor.

Is your Business Franchisable?

The Five Factors for Franchise Success.

The Rewards of Franchising.

The Disadvantages of Franchising.

Structuring your Franchise--An Overview.

Defining your Franchise Offering: Some Basic Elements.

What Obligations to Assume: The Franchisor as Servant.

Controlling your Franchise System.

Selling your Franchise.

One Last Look at Legalities.

Selected Management Issues.

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