Perfect Pitch: The Art of Selling Ideas and Winning New BusinessISBN: 978-0-471-78976-5
Hardcover
288 pages
October 2006
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Introduction: An Audience with Steve Jobs.
Chapter 1. Presentation Crime: Why Most Presentations Fail.
Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.
Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World’s Best Presenters.
Chapter 4. Making Connections: Planning the Perfect Pitch.
Chapter 5. Trevor’s Sledgehammer: Crating room for Thought.
Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.
Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.
Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.
Chapter 9. The Perfect Pitch: London ’s Winning bid for the 2012 Olympic Games.
Acknowledgments.
Bibliography.
Index.
About the Author.