Perfect Pitch: The Art of Selling Ideas and Winning New BusinessISBN: 978-0-471-78976-5
Hardcover
288 pages
October 2006
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JON STEEL is an accidental advertising professional, a
co-creator of the famous "got milk?®" ad campaign, and the
bestselling author of Truth, Lies, and Advertising: The Art of
Account Planning, from Wiley. He is currently a new business and
training consultant for WPP, one of the world's largest marketing
communication conglomerates. Among other awards, Steel has received
eleven gold Effies from the American Marketing Association for
Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue
Peter badge for a letter he wrote, at age ten, to the UK's most
popular and enduring children's television program.