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Perfect Pitch: The Art of Selling Ideas and Winning New Business

ISBN: 978-0-471-78976-5
Hardcover
288 pages
December 2006
List Price: US $32.50
Government Price: US $16.57
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (0471789763) cover image

JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?®" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.

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