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Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

ISBN: 978-0-470-04392-9
Paperback
211 pages
December 2006
List Price: US $30.00
Government Price: US $15.30
Enter Quantity:   Buy
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them (047004392X) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
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