Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to BuyISBN: 978-0-471-78700-6
Paperback
400 pages
April 2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction: Why Should You Read This Book?
Part One: The Human Nature of Communication.
Chapter 1: The Heavy Hitter.
Chapter 2: How People Communicate.
Chapter 3: How People Are Wired.
Chapter 4: How People Think.
Chapter 5: Finding the Truth.
Part Two: Customer Sales Strategies.
Chapter 6: Choosing Your Battles.
Chapter 7: Building Customer Rapport.
Chapter 8: Your Two Most Important Customers: Your Manager and You.
Chapter 9: Finding Your Coach.
Part Three: The Power of Persuasion.
Chapter 10: The Deeper Meaning of Language.
Chapter 11: Intuitive Persuasion.
Chapter 12: Metaphors for the Mind.
Epilogue.
Notes.
Bibliography.
Glossary.
Index.
About the Author.
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