Selling is Everyone's Business: What it Takes to Create a Great Salesperson

STEVE JOHNSON and ADAM SHAIVITZ are partners in Next Level, a sales training and consulting business. With a combined fifty years of experience in the field, and having conducted training sessions with more than 500,000 salespeople and 10,000 sales coaches and sales executives, they are among the top experts in sales and sales coaching. Johnson is also the coauthor of If You're Not Out Selling, You're Being Outsold, from Wiley.