Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really WorkISBN: 978-0-471-74315-6
Hardcover
272 pages
September 2005
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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In Loyalty Myths, the authors have assembled
53 of the most common beliefs about customer loyalty – all of
them wrong or misconceived! Each of the beliefs in this book is
debunked with real-world examples. While other books speak in
platitudes; this book is the only one to validate each proposition
with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.