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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (0471743151) cover image
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
September 2005, Hardcover