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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
ISBN: 978-0-471-74315-6
Hardcover
272 pages
September 2005
List Price: US $24.95
Government Price: US $12.72
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